Appetite for Profit

Michele Simon
November 2006     ISBN: 1560259329

This book exposes the hypocrisy of major food companies like Kraft, Coca-Cola, and McDonalds, that are staging massive PR campaigns to look like they are "part of the solution" while they simultaneously lobby against sound nutrition policies.

Concerned Americans are finally beginning to ask: Who is to blame for the growing public health crisis of obesity and diet-related illnesses, especially among children? Is the junk food industry at fault, or is it all just a matter of personal and parental responsibility? How can we fight back with workable solutions?

Appetite for Profit unveils food industry lobbying, front groups, and other tactics that purposefully undermine nutrition policy in schools and elsewhere. It explains how to see through the corporate rhetoric that seeks to control the debate. It also explains how to fight back by offering reliable resources on how to get involved.

"Simon rips the mask off the food industry, exposing a dangerous hypocrisy that's turned food into our biggest health threat."
--Frances Moore Lapp�, author of Diet for a Small Planet

"Nothing less than a 'how-to' manual for anyone who wants to stop food companies from marketing junk foods, especially to children."
--Marion Nestle, author of Food Politics and What to Eat

Michele Simon is a public health lawyer who has been working as a nutrition advocate since 1996, specializing in policy analysis and legal strategies. She lectures extensively, has appeared on numerous radio programs, and teaches Health Policy at the University of California, Hastings College of the Law, where she also received her law degree. She runs the Center for Informed Food Choices and its newsletter Informed Eating.